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Annabel's

Website and members platform for one of the most exclusive private clubs in the world.

Annabel's is probably the most exclusive private members club in the world, boasting clientele from rock and roll royalty to – er – actual royalty. Based in Mayfair London, the club famously declined entry to the Beatles at the height of their success because the scruffy Scousers weren't wearing socks.

More recently, Annabel's moved down the road to 46 Berkeley Square and underwent a £55m makeover; its new design spearheaded by internationally acclaimed interior designer Martin Brudnizki. Tokyo was brought on board to design and develop the new website, members platform and creative assets – including photography, film and aerial drone footage of the club and surrounding Mayfair.

Events, film, fashion, photography, celebrities - it's all here, and all backed onto a fancy CMS, with customer stuff integrated into Salesforce CRM.

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