4Music

In our ongoing partnership with Channel 4, we undertook a comprehensive redesign of the 4Music website. This involved a complete visual overhaul, encompassing user experience (UX) enhancements, layout revamps, the development of unique icons, media player improvements, and a fresh approach to typography and image presentation. Notably, these design elements were successfully integrated into Channel 4's television format.

The project was a collaborative effort with the Channel 4 team, and through effective coordination, we achieved timely approvals at every stage. This efficiency was pivotal in ensuring the project's launch met its scheduled deadline.

4Music, a British music television channel owned by Channel Four Television Corporation, made its debut on 15 August 2008. It emerged as a rebrand of The Hits television channel, offering a blend of music and entertainment programming.

Initially a joint venture between Channel 4 and Bauer Media Group, which controlled various other music channels, Channel 4 took full ownership of the partnership in 2019. The channel, since its launch in 2008, replaced The Hits on Freeview.

The launch of 4Music was marked by a distinctive ten-minute on-screen countdown featuring a montage of clips from popular music videos and channel promotions. The channel commenced broadcasting at 7 pm with a promotional advert, followed by "Davina (McCall) and Steve (Jones)'s 20 Big Ones." The countdown's first and top songs were "The Pretender" by Foo Fighters and "Can't Get You Out of My Head" by Kylie Minogue, respectively.

Recently, 4Music has transitioned to become E4 Extra, an extension of the E4 brand. This change sees 4Music taking over the Box Hits slot on the EPG. The channel's content, which previously encompassed a mix of entertainment, acquisitions, and music, now shifts focus predominantly on music. It spotlights the biggest names in pop and plays the latest chart-topping hits, aligning more closely with its music-centric roots.

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