Fyre Festival

Website

Overview

We built the original FYRE Festival website, a high-performance marketing platform launched into the spotlight by a now-infamous influencer campaign. At the time, we hesitated to share this case study. The fallout from FYRE was wide-reaching. Attendees were left stranded. Businesses, including ours, absorbed losses. But the technical challenge was real—and we delivered. Our role focused on developing the website and building the infrastructure to handle intense, global traffic surges.