We partnered with Emirates' global experiential agency Pulse to produce a series of games, campaigns and CRM tools.
Partnering with Emirates' global experiential agency Pulse we created a series of digital products and games to be deployed at events around the world.
Developed for multi-screen, kiosk and web, the games were featured as part of high profile events in London, New York, Washington , Dubai and Glasgow - including the Commonwealth Games.
To assist in quicker data capture and on-boarding of players, we developed a platform where users could pre-register and use NFC + Bluetooth tech on their handheld device to check-in to the game in seconds.