Working with Bigballs Films we created a digital journal, and a storyboard which we realised with unique content for a social audience. We always knew a linear narrative would be insufficient for a project of this scope and set about investigating new ways of creating and navigating a stranger’s memories. Central to the project’s success was the seamless integration of the audience into the proceedings.

We designed a world that felt familiar. Visually, we wanted the progression from present day to 2085, when the game is set to feel believable. The user experience progresses much the same as a memory does. There’s a clear story running through the whole experience. However, we wanted the user’s individual experience to be unique, interrupted by snippets of audio, film and images.

Some content we generated, some we pulled directly from the user’s Facebook feed. Within a month Antoine’s Journal was viewed over 500,000 times on a variety of devices. Active users spent an average of 15 minutes interacting with the site.