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London
81 Rivington Street
Shoreditch
London EC2A 3AY

+44 (0) 20 7734 5004
london@tokyo.uk
Liverpool
AvenueHQ
17 Mann Island
Liverpool L3 1BP

+44 (0) 151 709 9524
liverpool@tokyo.uk
Harrods Storeguide Promo 1

Harrods

In 2015 we took over as digital partner for Harrods; a bona-fide London landmark and one of the most well known department stores in the world. Working with Harrods' publishing team, we manage the multi-platform Harrods magazine (published monthly) and assist with brand partnership campaigns throughout the year. In 2017 we helped launch a 'world-first' indoor store guide app, utilising almost 1,000 beacons around the store. The app allows customers to navigate around the five acre floorspace, easily locating departments, brands and points of interest.

Services

UX / Design / Development / Magazine / iOS / Android / Wayfinding / Brand Campaigns / Augmented Reality / Drupal

Collaboration

Tokyo Wolf
PointR Labs

Harrods Storeguide Mobile 1
Harrods Storeguide Mobile 2
Harrods Storeguide Tablet 1
Harrods Storeguide Maps 1 5050
Harrods Storeguide Pins 1
Harrods Storeguide Pins 2

Magazine

We have been supporting Harrods' publishing team for the past three years managing their high profile magazine platform. The magazine is accessible via their native iOS/Android apps and is backed onto a powerful Drupal CMS allowing content to be managed and delivered easily.

Harrods Magazine 1
Harrods Magazine Mobile
Harrods Magazine Tablet 1

Games

Working with Harrods' publishing team we developed a game to support the launch of the Peter Rabbit movie.

Harrods Game 1

Augmented Reality

Linking the printed publication and the app platform, we provided an augmented reality solution, allowing users to purchase products they like in the magazine on Harrods.com

Harrods Smartscan Mobile 1
Harrods Smartscan Mobile 2

More work

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