adidas 4DFWD

Campaign

adidas 4DFWD

Overview

Tokyo Digital partnered with Amplify to design and develop the digital platform for the global media and PR launch of adidas’ 4DFWD running shoe. The goal was to deliver an immersive virtual experience combining film, CGI, motion graphics, and interactive content to introduce adidas’ latest innovation to press and media partners worldwide.

Challenge

We needed to create a secure, high-performance platform capable of streaming nearly 30 minutes of HD content simultaneously across three major time zones. The content had to be visually rich, engaging, and accessible on various devices and bandwidths. Security was a top priority to protect unreleased media assets, and access had to be tightly controlled by invitation and time slot.

Solution

We built a bespoke virtual event platform using a robust AWS environment, deploying AWS MediaConvert to handle video-on-demand processing and multiscreen delivery. The platform managed user data, invitations, and scheduled access for the Americas, Europe, and East-Asia. The digital experience aligned with the innovation behind the 4DFWD shoe itself, which features a 3D-printed lattice midsole created using Carbon’s Digital Light Synthesis™ technology. This launch showcased how we could integrate advanced storytelling with technical delivery to match the ambition of a product developed from years of athlete data and cutting-edge manufacturing.
No items found.

Let's talk

For new business enquiries, please fill out the form and we’ll get back to you.
General
London
81 Rivington Street
London EC2A 3AY
United Kingdom
Liverpool
17 Mann Island
Liverpool L3 1BP
United Kingdom
By submitting this form, you agree to our terms and conditions, our privacy policy and our disclaimer.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.